Tuesday, May 25, 2004

Best Face Forward

NEW YORK (Reuters) — In a continued effort of “right-sizing,” Jack Morton Worldwide today announced that it would eliminate two of the three faces of its logo. Gone will be “Insight” and “Action,” leaving only “Indifference.”

Increased pressure to meet its financial obligations by its parent, the struggling Interpublic Group of Companies, prompted Jack Morton to make the difficult decision to eliminate two of the three faces of the logo it first presented to the world in 2000.

“For many years, Insight and Action have played a vital role in the success of this company,” says CEO Josh McCall. “I believe Jack Morton still has a strong and dedicated presence poised to meet the challenges of the 21st century armed with Indifference alone.”

“When the economy stabilizes,” Says McCall, “Insight and Action could again become valued aspects of our culture ... after a rigorous interview process.”

Reactions from Jack Morton’s clients are varied. Doug Daft, outgoing Chairman and CEO of The Coca-Cola Company, was heard to comment, “Eh!”

Robert Nardelli, CEO of The Home Depot, released a statement through his attorney stating, “O.K.”

In a similar move in Q3 of 2003, Jack Morton eliminated two of its three values, “Trust, Respect, Agility,” leaving only Agility. Jack Morton Employees exemplified the remaining value by emptying more than 600 offices at an estimated 800 boxes per day in less than a week.

In response to the remaining icon, “Indifference,” Chairman Bill Morton stated, “Whatever!” Founder Jack Morton, contacted at his residence in Florida, was heard to say, “Mammy?”

Charlotte Merrell, Jack Morton’s Executive Vice President of Human Resources, when contacted by our staff, simply laughed.

May 25, 2004

NEW YORK (Reuters) — In a related story, the 600 employees downsized by Jack Morton in 2003 have been reassigned to Interpublic’s flagship company, McCann-Erickson, as receptionists.

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