Tuesday, July 17, 2007

Correspondence: July 17, 2007

… So, twenty-two year old accountants make you feel old? That’s nothing! I just spent the afternoon at my mother’s with my two nieces (almost 18 and almost 15) and their boyfriends. My God, do I feel old! I’ve actually gotten to the point where I start a sentence with, “When I was your age ...”

I’m not sure I could explain “Experiential Communications” either. The Web site of the company I used to work for says: “We create multidimensional experiences that inspire people to take action and influence others. ... We’re the leading experiential marketing agency — integrating live events, branded environments and interactive media. ... We help clients build brands and relationships with consumers, employees and business influencers. ... Ultimately, we ensure brand experiences live up to brand promises. You could say we help brands behave as they say they will.” Make sense now?

(The Web site also says they have 600 employees. When I was there the company line was “over 1,200 employees in 31 locations.” And on the day that we all got downsized, the stock was down to $7.00/share. Fortunately, I sold all of mine six months earlier at about $35.00/share.)

You have no idea how much indignity is actually involved in some of the projects I’ve been a part of. I have been pooped on by a bald eagle, I was nearly killed by fireworks on New Years’ Eve 1999, I once had to keep hordes of construction workers at a McDonald’s from getting ice during lunch rush while we shot a video, and I know more trivia about herpes than you would even believe!

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